Almost everyone has heard of the popular and wildly different company Lime Crime, the brainchild of smart businesswoman Doe Deere. However, many people don’t know that the company itself might not exist today if it weren’t for a sleepover that she had with friends before she was even 10 years old.
The truth is, Deere herself will tell you that she was always interested in anything and everything related to art, especially when it came to combining colors that were far more bold than those that were typically popular. Even then, she seemed to have a flair for the dramatic and she enjoyed creating things that were nothing like anything that was popular at the time. The whole point was for her to use her artistic ability as an outlet to display who she was as an individual, not to copy the work that was popularized by someone else.
However, it was not until she had a sleepover with friends that she truly found her first love, the love of makeup. Like most little girls, they were all using their imaginations to create some alternate universe but they weren’t really getting into it as much as Deere herself would have liked. She ended up breaking out the makeup kit and applying makeup to everyone, including herself. This is an experience that has stuck with her for the rest of her life, as she remembered how much more interesting and real the application of the makeup made everything else feel.
This is when she really figured out that she could change the lives of other people by simply providing colors that were as unique as her own personality. Lime Crime is a philosophy, which is why they have such a big following on Tumblr and Facebook. In fact, that even translates into Instagram where they have more than 2.2 million followers. Essentially, she combined her love of art and her love of makeup into a single entity so that she could create a company that was completely different from anything else going on. Customers have rewarded her by allowing her to continue to grow her company at a rapid pace, thereby cementing what she knew all along- that there was a void that customers were just waiting for someone to fill. Fortunately, she has done exactly that.